Over the years, music distribution has gone from selling CDs and records to streaming services and digital music distribution. Many musicians will agree that music distribution is an essential part of music promotion. It is the link between your finished record and your future fans.
As an artist, digital distribution has become very necessary to reach your potential fans. The biggest reason why you should digitally distribute your music to major streaming platforms and digital stores is access. You are making your music available to a larger audience, and the internet is where people are these days.
If you are looking forward to digitally distribute your music and you do not know what company to trust, a few online reviews about organizations that distribute music online could help. If you need help with some audio and music gadgets, you can always immerse yourself with some music gadgets company’s reviews.
Digital Music Market
Before the invention of the internet, recorded music was the biggest market in the industry. This changed when a team of teenage internet hackers led by Shawn Fanning disrupted the system and foundations of the industry. Shawn Fanning developed a file sharing service called Napster that allowed users to download and share music without compensations to the rights holders. Although this service was shut down and sued, many increasingly sophisticated services picked up from where he left – and that was the beginning of the end of the traditional music distribution era.
The rapid transformation of the music industry is a vivid example of how innovations can ruin entire industries and disrupts their foundations and existing competencies. The pre-internet music industry thrived on its ability to control physical distribution but the internet has made it less relevant and many organizations have begun to embrace this new medium to survive.
The first company to successfully create an online service for legal distribution and sale of music was Apple in 2003 – and it did this with the iTunes Music Store. Apple was able to convince major labels to opt for a simple service that would allow music consumers to legally purchase and download music for less than a dollar per track – a radical change for the music industry.
Ever since then, so many platforms have sprung up and people began to spend more time online and less money on physical music.
How Digital Music Distribution Works
The goal of digital music distribution is to get your music available on all music platforms such as iTunes, Google Play, Spotify, Deezer, YouTube, etc. These platforms serve as online shops – once people sign up on them, they download and buy your music. In exchange, you receive royalties based on how and where your music was listened to. Music distribution has now become fast, simple, and cheap.
Another big advantage of these services is discovery. Asides from access, digital music distribution offers recommendations for similar artists based on the consumer’s choice of music. Fans will find new favorites by listening to old favorites within seconds every single day.
Why Choose Digital Distribution?
It sells the best and it will continue to. In 2019, theglobal revenue generated by digital music and downloads fell to 1.5 billion U.S dollars and global recorded music revenues reached 20.2 billion U.S dollars.
So be strategic. Make your music available online and save yourself the hassle and cost of physical distribution.